Content Rich by Jon Wuebben - A Book Review

Content Rich by Jon Wuebben - A Book Review
By [http://ezinearticles.com/?expert=Cindy_King]Cindy King

Jon states that his book is The complete SEO Copywriting Guide for Search Engine Rankings and Sales Conversion.

What You Get Out Of This Book

At first, it was hard to situate this book. I already have some SEO copywriting skills. What else could this book offer?

As I flipped through it, a few of the chapter titles are similar to what you would expect for Search Engine Optimization:
Keyword Research
Optimizing Your Site Content

But most of the book is about writing content for good Search Engine Optimization. It is a copywriting book.

Jon caught my attention right from the beginning, my back straightened up. This book offers more than copywriting.

In the first couple of chapters I found:
Some really useful strategies for content creation.

Now, I have spent a lot of time working on my own strategies for content creation. And Jon actually taught me two very useful things:
How to analyze your web copy
How to prioritize which type of content you need to get what you want out of being online

This might seem easy for you. But I have not run across these clear tactics before. And these tactics are:
Easy
Relevant
Measurable

If you are in any way involved in writing for the web, the first few chapters alone are worth the price of the book.

The cover of the book promises copywriting for sales conversion, and Jon shows you how.

These first chapters are good examples of what happens as you read the whole book. There are little nuggets throughout the book. Nuggets to help you get maximum value out of your online content. Nuggets that come from experience.

At first, I thought I would skim through the chapters on subjects that are familiar to me.

But the book was well worth a full read. It is obvious that Jon has the experience and knows what he is talking about. He knows how to improve your web copy for better SEO for both humans and search engines.

Who Is This Book For?

Well, the book is definitely about copywriting. SEO copywriting. There are chapters for different types of online copywriting:

Web copy
Articles
Press releases
Viral copy for blogs, RSS, and Wikis
Pay per click, landing pages and banner ads
Emails and newsletters

Jon also explains the differences in copywriting between small companies and large corporations. There are case studies. And there is also a wealth of information on how to become a SEO Copywriter.

This book is great for anyone involved in web content:
Marketers, writers, and even technical web users.

What I most appreciated was how it is easy to see the strategies that go with the "how-to's". It's not often you find this mix in a book. This makes it easier to see the whole picture of writing the content and using your content to get the results you want.

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Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

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