Using the Google Keyword Tool

Using the Google Keyword Tool
By [http://ezinearticles.com/?expert=Sean_R_Mize]Sean R Mize

The Google keyword tool is generally used by Internet marketers to find high paying keywords or to get ideas for keywords. It can also be used to find out how popular a particular keyword phrase is because the keyword tool gives you an ideal of the monthly search volume for each term listed.

When you first get into the keyword tool, you will be able to look up any keyword or keyword phrase, including synonyms that might be being tracked by Google in their Adwords campaigns. Once the results lists come up, you will have the option to show or hide some columns with a drop-down list that says, "Show/Hide columns." When you open that drop-down list, you will see the option to show the estimated average CPC. Choose this one to add some more depth to the list and to be able to compare the monthly search volume and popularity with the potential value of the keyword phrases.

What's nice about this tool is that you can put in one of the terms in your brainstorming list and by seeing which have a low competition with a high search volume, or a high search volume with a high CPC, you will be able to figure out which keyword phrases and associated niches will attract better advertising dollars from Google.

We are going to go over SEO more in the next chapter, but for now, be aware that what you are trying to do is figure out which of your brainstorming ideas can be backed up as a great niche for your upcoming website. So, you put in "home brewing" into the Google keyword tool and you quickly find out that while you are quite the enthusiast, others are not as interested as the term has a low CPC value and the advertisers aren't paying much.

You'll notice down the list, however, that "beer brewing" has a CPC over a dollar and a search volume of 60,500. This is better, but not by much. So, then you search more terms and you find out that wine making, on the other hand, has a very high CPC value compared to beer making and that home canning has almost no value whatsoever. So, that means, that while you might want to focus solely on beer making, it wouldn't be a good idea. That niche is too narrow to attract the type of attention you want.

Remember that there are millions of people on the Internet and you want to get a niche that can appeal to a specific market segment. Right now, if you use beer making, you will attract some attention, but not much. And, worse, the advertising dollars don't appear to be going there as much as with wine making. So, if you choose wine making, again it's a better niche, but is this too broad a niche? Are you going to be able to target just those people who wan tot make wine at home, and not everybody who wants to drink wine on special occasions? So, you look up more keywords and find more targeted phrases like "wine supplies" that have a good CPC and search volume without being overly competitive.

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Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it in high priced coaching, consulting, and online class packages. Sean says "If you have an existing marketable service or skill that you can teach others, I can teach you to package it into a high-priced class or coaching program, guaranteed"

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