Monday, August 3, 2009

Internet Marketing Book Review - Online Business Pocket Reference Type Book

Internet Marketing Book Review - Online Business Pocket Reference Type Book
By [http://ezinearticles.com/?expert=Lance_Winslow]Lance Winslow

Marking online can be a never ending learning experience, as just when you think you have it under control the entire game changes. Think about it for a second. Blog was not even a word associated with the Internet until after 2000, although many people had bulletin boards with cool graphics that were basically the predecessor to the blog.

Five years ago there was no YouTube, Twitter, FaceBook, and even online article marketing was non-existent. Oh, sure there were variations of things like all this, but nothing like the way things are today. And along the way the Search Engines changed, remember no one ever heard of Google, today they own the search space. Well, to keep you updated for your online marketing success, let me recommend a very good book to you:

"The Little Black Book of Online Business - 1001 Insider Resources Every Business Needs" by Paul Galloway; Wiley and Sons Publishers; Hoboken, NJ; 2009. ISBN: 978-0-470-40776-9.

This book is like a pocket reference and it really is little and it really is black, and it describes all sorts of things you need to know, and it does so in an easy to use alphabetical order. Most of the advice is pretty good too. There are also links to many of the best sources for each item. Items like; Affiliate Marketing, Advertising with AdWords, Article Marketing, Audio Pod Casting, and Blogging.

There are pages on how best to work your CGI Scripting, use Chat rooms and discussion boards to market and maintain your Internet persona, reputation and credibility online. Need to learn about eBay, eBooks, E-commerce tricks and resources, or how about Email marketing and online newsletters? Well they are all covered as well as Stumble-Upon usage, and how to get your information to go viral, it all there.

Learn the best marketing strategies, and how to avoid being labeled as spam, how to stop spam, which is real spam, and how to make the best use of your time as you market your company online.

Lance Winslow enjoys community philanthropy - [http://nashville.bizjournals.com/nashville/stories/2000/11/06/smallb2.html]Lance Winslow likes small business. Lance Winslow has also been involved in the Oil Industry; [http://www.oilchangeguys.com/aboutus.shtml]http://www.oilchangeguys.com/aboutus.shtml/.

Article Source: http://EzineArticles.com/?expert=Lance_Winslow http://EzineArticles.com/?Internet-Marketing-Book-Review---Online-Business-Pocket-Reference-Type-Book&id=2310412

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